Author: Buzz Guy

SMALL GOAL OR BIG TOURNAMENT? 

How Brands Can Think Bigger Without a World Cup Budget  So your brand didn’t spend mega-millions to be on advertising boards at the world’s largest sporting event or on the big screen during hydration breaks. But that doesn’t mean it can’t play like a big brand....

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Sizzling, Stirring, Serving Up: 20 Years of BUZZ

Let’s be honest, 20 years in this business? That’s no snack. But here we are, two decades deep in creative hustle, strategic pivots, wild briefs, all-nighters, tight turnarounds, and a whole lot of WE DID THAT! We’ve helped make brands household names, literally. You've celebrated the children...

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5 Ways To Put Back the Mojo in Your Marketing Job

Marketing is an intriguing business, be it on the agency side or client side. The highs of flexing your creativity and wowing consumers are balanced by the lows of crushing deadlines, endless emails and the ever-present need to churn out results. Getting stuck in a...

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The Afterlife for Advertising Writers

Bestselling authors James Patterson, Salman Rushdie, Marlon James and Toni Morrison. Cosmopolitan Magazine Publisher Helen Gurley-Brown. Actors Sir Alec Guinness (i.e. Star Wars Jedi Knight Obi-Wan-Kenobi) and Bob Newhart. Director John Hughes. Apart from being famous, what do they all have in common?  They all started...

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